The moves, both editorial and commercial, come months after a sex-and-politics scandal at the network that saw the departure of CEO Jeff Zucker who had been having an affair with the marketing chief, Allison Gollust, who had previously worked for former New York Governor Andrew Cuomo, whose brother and CNN anchor Chris Cuomo had helped fashion the governor’s response to sex harassment claims. Licht was the producer of that show before he later went on to produce The Late Show with Stephen Colbert. It’s an innovation, the outlet said, that comes from a montage of headlines called the “ Eye Opener” on CBS This Morning. On Friday, Bloomberg reported that Licht was considering seeking brands to sponsor segments on CNN shows. There is a huge split within journalism and within newsrooms about how to respond to this moment Kyle Pope Set against a post-Trump identity crisis and a slump in viewers – CNN averages 178,000 viewers in the key 25-to-54 demographic, down 63% from a year ago – the reformist spirit comes as the network’s net advertising revenue fell 2% last year due to lower ratings, according to S&P Global Market Intelligence’s Kagan. He is said to prefer the more specific “Trump’s lie” or “lies about the election”. The tenor of our voice holistically has to reflect that,” Licht added.Īmong the reforms, Licht directed network anchors and producers to stop using the phrase “The Big Lie” to describe attempts to overturn the result of the 2020 election – in part because it’s a Democratic party catchphrase.
“You’ve already seen far less of the ‘Breaking News’ banner across our programming. “We are truth-tellers, focused on informing, not alarming our viewers,” newly installed Licht wrote in a memo to employees this month, saying there “needs to be room for nuance”.
According to a swath of US media reports, CNN has entered high gear in a reformist effort to phase out overt political partisanship, reduce the frequency of “breaking news” alerts, dissuade non-primetime anchors from airing their views, and broadly to avoid presenting the extremes of political thought of either side, left or right.
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